AI SEO Agency for Modern Search
Google AI Overviews now appear in over 50% of searches. ChatGPT drives 87% of AI referral traffic. If your business isn't optimized for AI search, you're already losing leads to competitors who are.
Obieo is an AI SEO company that helps home service businesses get cited by AI search engines — not just ranked in traditional results. We combine Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and proven technical SEO into a strategy built for how people actually search today.
What Is AI SEO?
AI SEO is the practice of optimizing your website and online presence to be discovered, cited, and recommended by AI-powered search engines. This includes Google AI Overviews, ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, and other AI platforms that generate answers instead of just listing links.
Traditional SEO focuses on ranking in the "10 blue links." AI SEO goes further. It ensures your business becomes the source that AI systems pull from when generating answers to user queries. When a homeowner asks ChatGPT "Who is the best plumber in Dallas?" or Google AI Overview summarizes "top-rated roofers near me," AI SEO determines whether your business appears in that answer — or gets skipped entirely.
An AI SEO agency like Obieo uses three interconnected disciplines to achieve this visibility: Generative Engine Optimization (GEO) for AI citation, Answer Engine Optimization (AEO) for featured snippets and voice search, and technical SEO for the structured data that AI systems rely on to understand and trust your business.
Traditional SEO
Rank #1
Appear at the top of search result links
AI SEO (GEO)
Get Cited
Be the source AI pulls from for answers
AI SEO (AEO)
Be the Answer
Own featured snippets and voice results
The AI Search Revolution: Why You Need an AI SEO Agency Now
Search is undergoing the biggest transformation since Google replaced the Yellow Pages. AI-generated answers are replacing traditional search results, and the shift is accelerating faster than most businesses realize.
AI Overviews
50%+
Of Google searches show AI Overviews
ChatGPT Traffic
87%
Of AI referral traffic from OpenAI
Traffic Decline
-50%
Predicted organic traffic drop by 2028 (Gartner)
GEO-Ready Brands
53%
Still lack a deliberate AI search strategy
These numbers tell a clear story: AI search is not a future trend. It is the present reality. ChatGPT, Perplexity, and Google Gemini collectively handle millions of queries every day that previously went through traditional Google search. Users are asking these AI platforms for local business recommendations, service comparisons, and purchasing decisions.
For home service businesses, this shift is especially critical. "Best electrician near me," "reliable HVAC company in Houston," and "top-rated plumber for emergency repairs" are exactly the types of queries that AI platforms now answer directly. If your business is not optimized for these AI responses, you are invisible to a growing segment of potential customers.
Obieo's AI-First Approach to SEO
Most SEO agencies bolt AI tactics onto outdated playbooks. Obieo was built from the ground up as an AI SEO company. Every strategy we deploy is designed for how search works today — and where it is heading tomorrow.
Our founder, Hunter Lapeyre, also owns Lapeyre Roofing in Austin, Texas. Every AI SEO strategy we recommend has been tested on a real home service business first. Within 6 weeks of implementing GEO optimization, Lapeyre Roofing appeared alongside 50-year-old incumbent companies in Google Gemini's roofing recommendations for Austin.
Generative Engine Optimization (GEO)
GEO is the practice of optimizing your content to be cited by AI-powered search engines. When ChatGPT, Perplexity, or Google AI Overviews generate an answer, they pull information from sources they deem authoritative, factually dense, and well-structured. GEO ensures your business is one of those sources.
Our GEO process includes creating quotable definitions AI systems prefer to reference, building factual density with specific statistics and verifiable claims, implementing llms.txt to help AI crawlers understand your site, and optimizing your entity profile across platforms like Google Business Profile, directories, and review sites.
Answer Engine Optimization (AEO)
AEO targets a specific outcome: making your content the direct answer to search queries. This covers Google featured snippets, "People Also Ask" boxes, voice search results from Google Assistant and Siri, and the concise answers AI platforms extract when users ask specific questions.
For home service businesses, AEO is especially valuable for high-intent queries. When someone searches "how much does a roof replacement cost in Texas?" or "what to do if your pipes freeze," AEO positions your business as the authoritative answer — building trust before the customer even visits your website.
AI-Optimized Technical SEO
The technical foundation of AI SEO is structured data. AI search engines rely on schema markup, clean site architecture, and machine-readable content to understand what your business does, where you operate, and why you are trustworthy.
Our technical SEO process includes implementing comprehensive schema markup (LocalBusiness, Service, FAQ, Review, and Organization schemas), creating llms.txt files for AI crawler comprehension, optimizing page speed and Core Web Vitals for the crawl-heavy AI indexing process, and building clean internal linking structures that help AI systems map your service areas and expertise.
AI Citation Optimization
Different AI platforms cite different sources. ChatGPT favors Wikipedia and established news sources, with 47.9% of its citations coming from Wikipedia. Perplexity relies heavily on Reddit and community discussions, with 46.7% of citations from Reddit threads. Google AI Overviews predominantly cite pages already ranking in its top 10 results.
Obieo builds a multi-platform citation strategy that accounts for these differences. We optimize your website content for Google AI Overviews, build your community presence for Perplexity, and strengthen your entity authority for ChatGPT — ensuring no AI platform is left uncovered.
AI SEO Services
Every AI SEO engagement is customized to your business, market, and goals. Here is what our core services include.
AI Content Optimization
We restructure your existing website content to maximize AI citation potential. This means leading with clear definitions, adding factual density with specific statistics, creating quotable paragraphs, and formatting content for easy AI extraction.
- ✓Content audit and AI readiness scoring
- ✓Quotable definition creation
- ✓FAQ content development
- ✓Ongoing content optimization
Generative Engine Optimization
Full GEO implementation to get your business cited by ChatGPT, Perplexity, Google AI Overviews, and other AI search platforms. We build the authority signals that AI systems trust and reference.
- ✓llms.txt implementation
- ✓Entity authority building
- ✓Multi-platform citation strategy
- ✓AI visibility monitoring
Answer Engine Optimization
Position your business as the direct answer to high-intent search queries. We optimize for featured snippets, People Also Ask boxes, voice search, and the concise answers AI systems extract.
- ✓Featured snippet targeting
- ✓People Also Ask optimization
- ✓Voice search readiness
- ✓FAQ schema implementation
Technical SEO for AI
Build the technical foundation AI search engines need to understand, trust, and cite your business. From schema markup to site architecture, we handle the infrastructure that makes AI optimization possible.
- ✓Comprehensive schema markup
- ✓Core Web Vitals optimization
- ✓Site architecture for AI crawlers
- ✓Structured data validation
Why Choose an AI SEO Agency Over a Traditional SEO Company?
Traditional SEO agencies are built around a playbook that is becoming less effective every month: keyword research, backlink building, and on-page optimization. These tactics still matter, but they are no longer sufficient on their own. Here is why an AI SEO agency delivers better results in today's search landscape.
| Factor | Traditional SEO Agency | AI SEO Agency (Obieo) |
|---|---|---|
| Search Coverage | Google organic only | Google + AI Overviews + ChatGPT + Perplexity + Gemini |
| Content Strategy | Keyword-focused articles | Citation-optimized, factually dense, AI-quotable content |
| Technical Focus | Page speed, meta tags | Schema markup, llms.txt, AI crawler optimization |
| Authority Building | Backlink outreach | Entity authority across search, AI platforms, and communities |
| Measurement | Rankings and traffic | AI citations, brand mentions in AI responses, and traffic |
| Future-Proofing | Reacts to algorithm updates | Proactively positions for AI search growth |
An AI SEO company like Obieo does not abandon traditional SEO — we build on it. Research shows that 76.1% of Google AI Overview citations also rank in the top 10 organic results. Strong traditional SEO provides the foundation that AI systems trust. The difference is that we take it further, optimizing across every platform where your customers are searching.
Frequently Asked Questions About AI SEO
What is an AI SEO agency?
An AI SEO agency specializes in optimizing websites for AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity. Unlike traditional SEO agencies that focus solely on keyword rankings, an AI SEO agency uses Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure your business gets cited in AI-generated answers. This is critical because over 50% of Google searches now include AI Overviews, and platforms like ChatGPT are becoming primary search tools for millions of users.
How is AI SEO different from traditional SEO?
Traditional SEO optimizes for blue-link rankings using keywords, backlinks, and on-page factors. AI SEO goes further by optimizing for citation in AI-generated responses. This includes structuring content for factual density, implementing schema markup for AI comprehension, building entity authority across platforms, and creating quotable definitions that AI systems prefer to reference. The goal shifts from "rank #1" to "be the source AI cites."
How much does AI SEO cost?
AI SEO services from Obieo are custom-priced based on your business size, competition level, and goals. Most home service businesses invest between $1,500 and $5,000 per month for comprehensive AI SEO that includes GEO, AEO, technical SEO, and ongoing content optimization. The investment pays for itself quickly — a single lead from a high-value service like roofing or HVAC can cover months of SEO costs. Book a free strategy call to get a custom quote.
How long does it take to see results from AI SEO?
Most businesses see initial AI visibility improvements within 4 to 8 weeks. Obieo achieved AI search citations for Lapeyre Roofing within 6 weeks of implementing GEO strategies. Full results, including consistent AI citations and measurable traffic from AI platforms, typically develop over 3 to 6 months depending on your industry competition and starting position. Unlike traditional SEO which can take 6 to 12 months, AI SEO often shows faster initial results because the AI search space is less competitive.
Do I still need traditional SEO if I invest in AI SEO?
Yes. AI SEO and traditional SEO are complementary, not competing strategies. Research shows that 76% of Google AI Overview citations come from pages already ranking in the top 10. Strong traditional SEO provides the foundation that AI systems trust. An AI SEO agency like Obieo builds on your existing SEO foundation to capture traffic from both traditional and AI-powered search. You get the best of both worlds.
Which AI search platforms does Obieo optimize for?
Obieo optimizes for all major AI search platforms including Google AI Overviews (which appear in over 50% of Google searches), ChatGPT (which drives 87% of all AI referral traffic), Perplexity AI, Google Gemini, Microsoft Copilot, and Claude. Each platform has different citation patterns — for example, ChatGPT favors Wikipedia and authoritative sites while Perplexity relies heavily on Reddit discussions — and Obieo tailors strategies for maximum visibility across all of them.
Why should home service businesses care about AI SEO?
Home service businesses are uniquely positioned to benefit from AI SEO because local recommendations are among the most common AI search queries. When someone asks ChatGPT or Google AI for "best plumber near me" or "reliable roofer in Austin," AI systems pull from structured business data, reviews, and authoritative content. Businesses optimized for AI search appear in these high-intent recommendations while competitors remain invisible. With average job values of $5,000 to $15,000+ for services like roofing, HVAC, and plumbing, even a few additional AI-driven leads per month can generate significant revenue.
Ready to Get Found in AI Search?
Your competitors are already showing up in ChatGPT and Google AI Overviews. Every month you wait, they build more authority in AI search. Book a free strategy call to see exactly where your business stands — and what it takes to get ahead.
20-minute call. No pressure. See if AI SEO makes sense for your business.
Learn More About AI Search Optimization
Guide
The Complete Guide to Generative Engine Optimization (GEO)
Learn the full GEO framework, llms.txt protocol, and implementation strategies.
Free Tool
AI Visibility Quiz
Score your business across 6 AI readiness categories in under 3 minutes.
Case Study
Lapeyre Roofing: AI Citations in 6 Weeks
How a new roofing company appeared alongside 50-year incumbents in AI search.
Calculator
SEO ROI Calculator
See the potential return on investment from SEO and AI search optimization.