From the Field

The Obieo Blog

Insights on SEO, lead generation, and growth strategies for home service businesses. Real tactics tested on our own roofing company — not theory, results.

Featured field note

What home service owners need to know now.

Search Measurement7 min read

Google Rank Tracking Inaccurate? A Contractor Guide

October vendor reports expose unreliable rank-tracker data. Verify Search Console, local visibility, qualified leads, and jobs before changing SEO.

Hunter Lapeyre

October 14, 2026

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Local Lead Generation9 min read

Google LSA Missed Call Charges: A Contractor Guide

Google now charges some unanswered LSA calls after 20 seconds. Audit hours, routing, voicemail, lead quality, and cost per sold job.

October 7, 2026Read

Paid Search8 min read

Google Ads Data Strength Uplift: What Contractors Need

Data Strength Uplift can recover more reported conversions without creating more jobs. Reconcile the new Google Ads metric with CRM outcomes first.

October 5, 2026Read

Paid Search9 min read

Google Ads Circumventing Systems: Contractor Guide

A Circumventing Systems suspension can stop contractor leads overnight. Audit redirects, linked accounts, verification, and appeals before acting.

October 2, 2026Read

Paid Search9 min read

Google AI Max Reporting: Contractor Lead Quality Guide

Connect AI Max search terms, creative, and landing pages to qualified leads and booked jobs before changing contractor ad spend.

September 28, 2026Read

Paid Search9 min read

Google Ads Language Targeting Change: Contractor Guide

Google is removing Search campaign language targeting. Audit English and Spanish ads, landing pages, lead handling, and booked-job economics.

September 18, 2026Read

Paid Search9 min read

Google AI Max Auto-Upgrade: Contractor Audit Guide

Google is migrating eligible Search campaigns into AI Max this month. Audit matching, generated copy, tracking, and booked-job economics before changing spend.

September 16, 2026Read

Paid Search9 min read

Google AI Mode Ads: Exact Match Test for Contractors

Google is testing exact and phrase match Search ads in AI Mode. See what contractors should monitor before changing keywords, bids, budgets, or lead goals.

September 9, 2026Read

Paid Search10 min read

Google Ads Offline Conversions: Contractor Guide

Connect qualified leads and sold jobs to Google Ads, then validate the Data Manager feed before those outcomes guide contractor ad spend.

September 2, 2026Read

Paid Social10 min read

Meta CAPI for CRM: Home Service Lead Quality Guide

Send qualified-lead and sales outcomes from your CRM back to Meta, then test whether the campaign produces better booked-job economics.

August 31, 2026Read

Paid Search9 min read

Google Ads Limited by Budget: What Contractors Should Do

Google Ads now treats Target CPA and ROAS as stronger instructions in budget-limited campaigns. Audit qualified-lead economics before changing spend.

August 28, 2026Read

AI Search10 min read

Gemini Local Search: What Contractors Need to Know

Gemini cites contractor websites often, but local answers drift. See what the data proves, how to test visibility, and what to measure next.

August 24, 2026Read

AI Search9 min read

Reddit ChatGPT Citations: What Contractors Should Do

Reddit citations in ChatGPT fell sharply in August 2026. See what the data proves, what remains uncertain, and how contractors should respond.

August 21, 2026Read

SEO10 min read

Google August 2026 Spam Update: Home Service Guide

Google's August 2026 spam update is rolling out globally. See what contractors should monitor, which website risks deserve an audit, and when to act.

August 19, 2026Read

AI Search9 min read

AI Search Brand Visibility for Home Service Companies

New research suggests AI search starts with familiar brands. See how contractors can build a credible local footprint and connect visibility to booked work.

August 17, 2026Read

Search Analytics9 min read

Google Search Console Social Media Tracking for Contractors

See which Google searches surface your Instagram, TikTok, X, and YouTube posts, then turn that demand into better contractor content and tracking.

August 14, 2026Read

AI Search10 min read

How to Track AI Search Leads for Home Services in 2026

Connect AI search visibility to referral visits, tracked calls, qualified leads, booked jobs, and revenue without claiming attribution the data cannot prove.

August 10, 2026Read

AI Search8 min read

Google AI Overview Clicks: A Contractor Guide for 2026

New click research found fewer website visits when a Google AI Overview appeared. See what contractors should measure and change to protect booked jobs.

August 7, 2026Read

AI Search9 min read

ChatGPT Yelp Partnership: What Home Service Pros Need

ChatGPT can now use Yelp data in local recommendations, with quote requests planned next. See what contractors should update and what remains unproven.

August 5, 2026Read

Local SEO8 min read

Gemini Google Business Profile: What Contractors Need

Gemini can now manage Business Profile tasks for eligible owners. See what contractors can automate, where it falls short, and how to test it safely.

August 3, 2026Read

Local SEO8 min read

Google Business Profile AI Mode: What Contractors Need

Google is putting Business Profile cards inside AI Mode for local searches. See the six checks home service contractors should run now.

July 31, 2026Read

Local Lead Generation9 min read

Google Local Services Ads Are Moving to Performance Max

Google is moving Local Services Ads into Google Ads. See what contractors must export, audit, and change before the August 2026 migration.

July 29, 2026Read

AI Search9 min read

Google AI Search Guide for Contractors: What to Do

Google says AI search optimization still starts with SEO. See which GEO tactics home service companies can skip and where to put the budget instead.

July 28, 2026Read

AI Search15 min read

The Complete Guide to Generative Engine Optimization (GEO)

Learn how AI search selects sources, what Google says still works, and which practical visibility strategies home service companies should prioritize.

January 15, 2026Read

AI Search8 min read

GEO vs SEO: What's the Difference? [2026 Guide]

GEO optimizes for AI citations while SEO targets traditional rankings. Learn the key differences, when to use each, and how they work together in modern search.

February 6, 2026Read

AI Search8 min read

AEO vs SEO: Answer Engine Optimization Explained [2026]

Answer Engine Optimization focuses on getting your content featured as direct answers in AI-powered search. Learn how AEO differs from SEO and how to optimize for both.

February 6, 2026Read

AI Search5 min read

ChatGPT Is Adding Ads. Here's What It Means for You

ChatGPT is introducing ads into AI-generated responses. Here's what this means for home service businesses and how to position yourself before it rolls out.

January 10, 2026Read

AI Search6 min read

Why Your Competitors Will Be Invisible in 2 Years

The way homeowners find contractors is shifting from Google to AI. Most home service businesses have no idea. Here's your window to get ahead — with proof it works.

January 15, 2026Read

Lead Generation12 min read

Contractor Lead Generation: Why Your Home Service Business Is Stuck at $3 Million

Most home service businesses hit a wall between $1.5 and $3 million. The root cause? Where your leads come from. Learn the lead source hierarchy and how SEO compounds while PPC stays flat.

January 14, 2026Read

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