SEO That Builds a Solid Foundation
I run a trades business. I know flooring jobs range from simple repairs to whole-house renovations. My SEO system captures the high-value projects.
+5 ranking positions and 66% more impressions in 30 days. On my own company.
20 minutes. No pitch deck. Just real talk about your market.
Sound familiar?
Meanwhile, that other flooring company is booking every "hardwood floor installation near me" search in your area.
It's not that SEO doesn't work for flooring companies. It's that most agencies don't understand project-based home improvement.
Watch Your Value Compound
Every dollar of EBITDA you add through SEO gets multiplied at exit. Flooring companies with strong margins typically sell at 3-5x EBITDA.
At $75,000 EBITDA increase, your company value grows by $300,000
More visibility → more quality projects → more revenue → higher EBITDA → bigger exit.
Why I'm Different
I'm Hunter. I own Lapeyre Roofing, a real trades company serving Texas and Louisiana. Real crews. Real trucks. Real customers.
I spent tens of thousands of dollars on SEO agencies. They made me feel like a number. So I built my own system.
And in 30 days, I jumped 5 spots in average Google rankings with a 66% increase in search impressions.
I understand material-specific searches
Hardwood, LVP, tile, carpet - each needs its own strategy
I know project size matters
Targeting whole-house installs vs. single-room repairs
I test everything on my own company first
You get what actually works
Small client list by design
So I can actually give a damn
What You Get When We Work Together
The Exact System I Use
Same SEO playbook that works for my company. Adapted for flooring-specific keywords.
You Work With Me Directly
No account managers. No hand-offs. You text me, I respond.
Flooring-Specific Strategy
I understand hardwood, LVP, tile, refinishing - and what homeowners search for when renovating.
Results You Can Actually Measure
Rankings that turn into project inquiries. Not vanity metrics.
What is Flooring Contractor SEO?
Flooring contractor SEO is search engine optimization specifically designed for flooring installation companies. It focuses on ranking for the searches homeowners make when planning flooring projects—whether that's hardwood, tile, LVP, carpet, or refinishing.
Unlike generic SEO, flooring marketing requires understanding material-specific search intent. Someone searching "LVP installation" is a different buyer than "hardwood floor refinishing." Each has different budgets, timelines, and decision criteria.
Effective flooring SEO targets keywords like "hardwood floor installation near me," "tile flooring contractors," "luxury vinyl plank installers," and "wood floor refinishing"—the searches from homeowners ready to hire, not browse Pinterest.
Why Generic SEO Doesn't Work for Flooring Companies
Most SEO agencies treat flooring companies like any other contractor. They write generic content and wonder why you're losing to Home Depot. Here's what they miss:
- Big box competition: You're competing against national retailers with massive SEO budgets—you need a local strategy
- Material-specific intent: Hardwood, tile, LVP, and carpet buyers have completely different search patterns
- Project size matters: Whole-house renovations are 10x more valuable than single-room repairs
- DIY vs. professional: Most flooring searches are DIYers—you need keywords that filter for hiring intent
A flooring SEO specialist understands these patterns and builds a strategy that captures high-value installation projects while outranking the big box stores locally.
Frequently Asked Questions
What is flooring contractor SEO?
Flooring contractor SEO is search engine optimization specifically designed for flooring installation companies. It focuses on ranking for hardwood, tile, LVP, carpet, and refinishing searches that homeowners use when planning flooring projects.
How long does flooring company SEO take to show results?
Most flooring companies see measurable improvements in 60-90 days. Material-specific keywords like "hardwood floor installation" often rank faster than generic terms. Full market dominance typically takes 6-12 months depending on competition.
Why do flooring contractors need specialized SEO?
Flooring businesses compete against big box stores and have material-specific search intent (hardwood vs LVP vs tile). Generic SEO agencies miss these nuances and target keywords that attract DIYers instead of homeowners hiring professionals.
Related Industries We Serve
We help home service businesses across multiple trades with specialized SEO strategies
Looking for specific services?
Ready to Floor Your Competition?
Book a 20-minute call. I'll take a look at your current rankings, your competition, and give you an honest assessment of what it would take to dominate flooring search in your area.