Client-reported case study
Roughly 15 customers signed—and $90K+ in jobs submitted in one week
A roofing contractor reported turning a 40-plus-lead campaign into roughly 15 signed customers and more than $90,000 in jobs submitted in a single week.
Multi-market roofing contractor
Regional campaign
≈15
customers signed
$90K+
jobs submitted in one week
40+
leads received
The challenge
The contractor had seen uneven performance across service areas and wanted fewer wasted conversations. Some contacts were unresponsive or invalid, so the campaign needed tighter geographic targeting and a straightforward replacement process.
What Obieo changed
Obieo reviewed response patterns with the client, concentrated delivery in the ZIP codes producing the strongest response, and kept replacements available for leads that did not meet the agreed criteria.
The reported result
The client reported receiving more than 40 leads, signing roughly 15 customers, and submitting more than $90,000 in jobs during a single week. The contractor renewed after the initial package while continuing to give candid feedback on weaker contacts.
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