Client-reported case study
$18,000 reported from a campaign—a 10×+ return on spend
A roofing contractor reported $18,000 from the campaign, putting the return above ten times the package cost.
Independent roofing contractor
Regional campaign
$18K
client-reported revenue
10×+
return on spend
40
leads purchased
The challenge
The contractor needed the campaign to generate enough closed revenue to cover the acquisition cost, even with some contacts ultimately requiring credits or additional follow-up.
What Obieo changed
Obieo delivered a defined lead package, reviewed contact-quality issues with the client, and tracked the economics against the original campaign spend rather than relying on lead volume alone.
The reported result
The client reported $18,000 from the campaign and positively confirmed that the result represented more than a ten-times return on the package spend. The account still included a later credit request, which is why the result is presented with that context.
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